Create a logo and a stationary system.
· TARGET AUDIENCE
Tourists who visit Las Vegas.
Behold photography is located in Las Vegas. Because the trend of tourists in Vegas is changing from gambling to entertainment, Behold is aimed tourists who want to travel luxurious, especially couples and families. So its logo design is created to give an antique and stately mood.
This project is the first that I created a lettering logo. I analyzed existing antique logos and expressed a retro mood as well as a modern feeling. I sketched a whole logo by hand drawing and transferred it into a vector art.