To be the leading family–focused and value–oriented specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting.
· TARGET AUDIENCE
The Millennials Generation.
Our new Costco design system is aimed at the Millennial Generation who are interested in high quality and organic products. All graphics, color palettes, and products lines are created to suit this target audience.
Before starting to create a package system, my team mates and I studied Costco and market trends and decided to create two private brands. This project is composed of more than one hundred items.