SOUTHWEST AIRLINES


Details

· OBJECTIVE

Choose an existing organization or company and re–design its corporate identity, including a style guide and mock–up applications.
· TARGET AUDIENCE

Current customers of Southwest Airlines.
· CONCEPT

The new logo I created for Southwest Airlines contains two objects. A compass showing the south west direction, and a Boeing 737, which is the main plane of Southwest Airlines.
· APPROACH

Southwest Airlines is one of biggest airlines in the U.S., but its branding was outdated compared to its competitors. I did research about the company and the current design trend in airlines then created a branding system that kept its color palettes.