TRANSMART


Details

· OBJECTIVE

Find a problem near the San Francisco Bay Area then create an imaginary organization or company to solve the problem and design its corporate identity, including a style guide and mock–up applications.
· TARGET AUDIENCE

San Francisco residents who use public transit.
· CONCEPT

Transmart is a compound word of ‘Transit’ and ‘Smart.’ The meaning of the two triangles are roads from a city. Warm color palettes give energeric mood as well as connects with San Francisco Giants.
· APPROACH

I checked local news to research the biggest problems in the San Francisco Bay Area, and realized that traffic jams are one of the biggest problems in this town. I created an imaginary company that aims to solve this problem. This project is the first time that I culminated with my creating a soft cover book.