CONCEPT
Welcome to the Palace
The visual identity of Gäbi Coffee & Bakery is the end of the Chosun Empire period, which is a blend of traditional oriental culture and modern western culture. It was not until the nineteenth century that the full force of Western peoples and cultures were able to penetrate into Korea because of the isolation. However, sporadic interactions with foreign people, ideas, and cultures made lasting impacts on Korean history.
Design Process
The Perfect Harmony of Western and Eastern Cultures
The brand identity of Gäbi Coffee & Bakery is a perfect harmonization of modern and retro. The biggest challenge of the development was how to create and deliver a look & feel that is approachable for its customers with a history of the last ancient Chosun Empire.
The Royal Seal of GoJong ‹옥새; 玉璽›
The Last King of Joseon and The First Emperor of Korea
PRESS
Exotic, but Stylish
Eater Vegas, APR 2018
ClientGäbi Coffee & BakeryServicesBranding, Web Design, Packaging, Photography, IllustrationYear2018Linkgabicafe.com
